Speed is everything in sales and in service. People just want what they want right now and not a moment later. No single testament of this is with browsing page download speed. People expect a page to download in 3 seconds or less even when they are connected by 3g or 4g networks. And come to think of it, the people that spend most often arent the ones that are constantly tied to their wifi either. So speed certainly matters when it comes the your bottom line and even when making a first impression.
Could you imagine if a stranger asked you how you were doing and you stand there and make them wait ten seconds to respond. The conversation would not last long and the same is true with your website.
The first step is a baseline of where you are at an if a quick glimpse can point out room for improvement. You dont want to leave this to chance or actually wait for someone on 3g or 4g complain about your slow site because by then you have already lost so many prospects to bounces and actual customers to repeat sales.
By now plugins are all over the web promising the best in speed but all are not the same. Many provide various aspects of speed optimizations needed for a website and some even fudge the numbers by tricking evaluation services like Google Page Insights. So its important to know what you are getting and the reason why you are getting it. The object of the game in the end is a better experience while still delivering the content that your business set out to deliver in the first place.
Boost your site’s speed, enhance user experience, and climb the SEO ranks today.
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