People that arrive at your site, found you by search, shared link, social, search or know you by name. In either case they are at least interested in the category of service of the business or a certain product but the majority will leave without even a single communication. And, it that was ad money that lead them to your site, the ad money and lead is gone forever, right? Perhaps not. At least 30% or more of those visitors can become your contacts to both remarketed to or communicate with. At least this way, you get their name and can email them on aspects they may have missed because they got distracted or the messaging or graphics or both didnt appeal to them. Now, you can get a second chance at the sale.