Local SEO (GMB – Google My Business Profile)

Introduction

Start your local business’s marketing out right with an overview of the importance of a Google My Business Profile for local businesses, emphasizing how it serves as a critical tool for attracting local customers, improving search visibility, and establishing credibility. Highlight the integration of social media posts, email marketing, and regular updates as vital tactics for keeping the business front-of-mind for customers.

Monthly Packages Overview

Introduce three distinct monthly packages tailored to different business sizes or marketing budgets. Each package should build on the previous, offering more features and greater engagement strategies.

1. Starter Package

• Google My Business Profile Optimization: Basic profile setup, including accurate name, address, and phone number (NAP), categories, and initial photos.
• Social Media Posts: Weekly posts to one chosen platform to highlight services, customer testimonials, or special offers.
• Email Blasts: Monthly email to the subscriber list with news, updates, or promotions.
• Bi-Monthly Refreshes: Update the business profile with any relevant seasonal promotions or news every two months.

2. Growth Package

• Enhanced Google My Business Profile Optimization: Includes all Starter features plus additional photo uploads, service menu/details, and Q&A monitoring.
• Social Media Posts: Bi-weekly posts across two platforms, including interactive content like polls or Q&A sessions.
• Email Blasts: Bi-weekly emails with segmented customer lists for more targeted promotions.
• Bi-Monthly Refreshes: More frequent updates to the Google My Business Profile and social media channels to reflect current events, seasonal changes, or special offers.

3. Premium Package

• Comprehensive Google My Business Profile Optimization: All Growth features, plus regular posting of updates, events, and offers directly on the profile. Regular monitoring and responding to reviews and Q&As.
• Social Media Posts: Daily posts across multiple platforms with custom graphics or videos tailored to the business.
• Email Blasts: Weekly personalized email campaigns with advanced segmentation and A/B testing for effectiveness.
• Bi-Monthly Refreshes: Active management of profile for seasonal promotions, news, or changes in services. Includes prompt updates of any critical business changes like hours or closures.

Conclusion

Wrap up by reiterating the value of a well-maintained Google My Business Profile and the compounded benefits of integrating it with a consistent social media and email marketing strategy. Encourage businesses to consider which package aligns with their current needs and growth aspirations, and offer a consultation to discuss customization or answer any questions.

Remember, the actual content and structure might vary based on the specific services and value proposition of the marketing agency or professional offering these packages. This outline provides a starting point, but customization and market research are key to creating compelling and competitive offerings.