Clarify Your Marketing Messages, Improve Your Email Delivery, Get Custom Apps Developed, Automate Your Systems, Optimize Your Landing Pages, and Hyper-personalize Your Messaging & Outeach…
Most businesses spend more time and money than they should on routine operations, marketing, and/or advertising because of hidden bottlenecks that inhibit their potential. And it’s not always that your team is not doing their job well, it may be that they’re just not experienced enough to even know to even look for these bottlenecks or even know if they can be fixed.
Bottlenecks In Operations:
With operations alone, systematic manual steps like hyper-personalized outreach/ followups, copy and paste operations, computations, research, and could be performed in near real-time with help of custom-built applications, artificial intelligence, and/or automation in order to reduce the sales cycle, lift sales conversions, reduce labor costs, and increase scalability.
In a recent job with an apostille client (legalization of documents worldwide) of ours, we took a set of processes that are dependent on 100s of variables which normally takes days or even weeks of manual processing in order to arrive at an accurate quote down to a 5-minute systematic process initiated the client that’s web accessible and requires no staff involvement. At the end of the 5 minutes, the client was provided the quote by email, all required information was collected and organized in a master spreadsheet with client documents categorized in Google Drive, and an email/SMS follow-up sequence was initiated to close the sale.
Common Bottlenecks In Advertising & Marketing:
With advertising and marketing, a litany of hidden bottlenecks often impedes the ability of an otherwise good business from attracting attention, communicating the value proposition, establishing trust, and closing the sale.
Above is just a sampling of a much wider set of causes why even a specialist in advertising and marketing could fail to reach his potential conversions. If even a specialist misses these bottlenecks, imagine the amount other opportunities and bottlenecks your team might be overlooking.
Most businesses spend a hefty amount on marketing and advertising that doesn’t work well and if it does, they are doing lots of busy work that could be automated.
More often than not, they rely on one method to get new business and it’s quite a similar approach that everyone else is using, buying ads and following up with only those that opt-in. If they continue, this sets them down a rabbit hole of repeated processes that do little to move the needle.
If your team gets good at the constant tweaking of ads and landing pages, maybe then only 90% of those ad clicks will be burnt on targeted prospects that will never come into contact with your business again.
It’s the same old story of constantly tweaking things (ads, keywords, graphics, etc), at the end of the day that they’re just burning through revenue having made not nearly as many new conversions or connections as they thought they hoped for. Even after 10’s of thousands of dollars in ad-spend and updates, too many brands are getting their websites wrong, costs per conversion are costing a fortune, and they don’t have a clue as to why.
We can work with you to turn that around by implementing a quick solution to uncover the contact information of those highly targeted visitors to your website so that you and your team can followup with them for another opportunity to turn that prospect into a buyer. You know quite well you are not the only option they have and the first salesman that addresses their specific need, quite often gets the sale. Whether you decide to call, send postal mail, or nuture them with a welcome series email, that is up to you. If you are not following up with anonymous visitors, your competition is or soon will.
Next, we’ll need to see why they didn’t convert in the first place and this often has to do with message clarity of your landing page, that of your organization, even on down to your one-liners and the way your team responds when someone asks them what it is that they do. Yes, this clarity of marketing message extends throughout your whole organization. After making needed changes, you’ll see quite the amazing change begin to happen.
When that is set, we can then implement several items from out conversion stackers that will help you 10X your email list growth so that you can influence more of your targeted prospects and clients to engage more with your business, remember your brand, help your company establish trust with them, and get more sales.
Interested in fixing just one problem? We got you covered! Here’s a list of some of the things we specialize in.
Google Page Speed from the teens to the 90's
In a 30-day study conducted with help of Google, mobile load times for 37 companies were monitored hour by hour, and the conclusion discovered that:
One of our specialties is speed optimization with a special focus on WordPress and WooCommerce sites. With us, we can provide a predicted speed improvement up front, if you wish to get this done, we’ll set up and tweak a system that’ll cover ongoing optimization with a price point that’s hard to say no to.
FALSE OPEN RATES:
A little back-story on the open rate change up….
Since 2018 top email marketers have been reporting false open rates from Gmail and others because of the new methods employed for serving up email. Email clients like Gmail began caching and reformatting sent emails in an effort to increase privacy and security. In doing so, many tracking systems (mainly image-based) are reporting false opens as they no longer reported on the email open but, instead, on when the email client was caching the image.
Again, this may or not be a problem for your service but it is certainly worth checking into and definitely worth checking into what tab/folder your transactional and marketing-related emails for falling into.
Contact us today to find out where your emails are landing across the worlds most popular email clients.
Email Open Rates Often Lie! Find Out Exaclty Where Your Emails Are Landing.
- Over 20 different popular email clients tested to see what tab/folder
- Content analysis analysis is also provided
Multifactor Quote Building Tool For Ad Agency
Process automation and custom applications can not only reduce required man hours and get accurate quotes to prospects quicker in order to increase the likelihood of closing a sale but having them also elevates the level of professionalism of your business.
With 20+ years of experience in graphic design, development, and application design, our development team has the experience to build what you need.
With Google Apps Script programming all the apps on Google Suite can be powered by custom programming so that they can perform very much like a custom web application that is used by novices but with a much lower hurdle to entry and much lower cost.
If you would like to automate functions or build a web app on Google Sheets, Drive, or any other properties of Google, enquire in the form below.
Google Spreadsheet Quote Building Tool For Home Builder
Much more than what is taught in art school, creating an effective landing page takes a balance of art, copywriting, science, business acumen, automation know-how, and some understanding of the principles of persuasion.
If you don’t have a good answer to any of these questions, you should contact us:
- Landing Page Design and Copywriting
For just about every business there is a place for automation in or to save time, labor costs, and speed up the customer journey.
You might not be able to do much about distance too easily. Setting up new offices helps but that is an expensive proposition. More descriptive a business gets with their listing, though, the better. When your business is more prominent, your ability to be found from a bigger area is more likely. For prominence, links to articles and directories could be made so that when Google scans the web, it sees more references to your business. Also, having a review acquisition system like that mentioned above would be one great way to make your business more prominent in the community. All these things help, but their is a variety of ways you can integrate your other systems with GMB that will attrack more attention, influence more prospects, and increase your prominence on Google My Business.
If you would like assistance with your Google My Business Profile, contact us below.
Here are just a couple but if you would like to know them all, opt-in below.
No doubt, ads are costly and, most likely, your prospects are weighing many options. More often than not, the first salesman that addresses their exact problem in a price that meets their budget will win over the client. If only there was a way to followup with them to build value, establish more trust, and get more exposure to increase the rention of your value proposition.
Well, now there is and it does so much more than just identify the company that visited!
Using our identify graph of more than 250 million US profiles with a snippet of code added to your website, we’ll get you their name, email, phone, and/or postal address so that you can automatically or manually followup them. If you need an automation platform, we’ve got one that scales without all the overhead associated with other platforms. It’s affordable for just a fraction of the price of an ad click.
When reading an ad for a service that prospects are interested in, social proof in the form of fresh reviews helps over come the resistance of taking action. The more up to date reviews that you have, the better your conversions will be. And when these review are complete with the rating, name, and logo of the review site its listed on, your offer seems much more trusted. A landing page with official reviews from third party websites could make the difference between converting at less that 1% to converting at 10%. Essentially reviews help to bolster up your sales copy so that your message is much more compelling.
Fortuneately, we have put together a system that includes a review funnel and collects your reviews and puts them on your website automatically. Best of all, it costs less than $260 a year. We could also integrate the review system with systems that you already have so that it isn’t extra work.
First and foremost it has to be about the messaging and less about the design at least, to begin with. Intuitively, though, businesses first lean on their graphic & web design team for almost every aspect that is concerned with their website with the message as an afterthought. The problem is their focus is less based on user experience, buying psychology, and marketing strategy and more on aesthetic looks and pleasing the ego of their boss. When everything looks good enough to frame on a wall, businesses jump into advertising, getting people to click on their ads, and when not enough people buy on first exposure to the company, they pull the wrong lever by adjusting the wrong things without the right message and without a system to followup to remain top of mind with their value proposition.
Typically it takes 8 exposures to a business before prospects begin to trust that business. So you’ll require a strategy that enables you to reach prospects over and over to solidify your brand messaging while establishing trust with your prospect.
Ever want to be able to ultra-personalize your users’ experience based on historical actions they’ve taken with your site(s) and/or cull fake users accessing your site while allowing for legitimate search bots to access? Well, device signatures might be exactly for you. Get real-time access to historical actions taken they’ve taken with your site(s) in order to serve them as if you know them like they’re a recognizable face that you’ve had in your store for years on end.
If any of these might interest you, that Device Signatures might be exactly what you need.
When a prospect has their first encounter with your business, often thru exposure to your website, landing page, and word-of-mouth, the first impression is the most critical.
They’re intuitively asking themselves, “Can this help me survive and thrive?”, and if your website doesn’t answer this in less than 10 seconds, you have often lost them for good.
Prospects need to be drawn into the messaging before they will expel too much energy considering if and what you have can fulfill their immediate need. They’d also like to support a business that is like them and has a trajectory that is in line with their overall goal. This needs to be concise, consistent, memorabl,e and extend throughout the minds of your audience as well as your team.
When you solidify your elevator pitch, vision statement, and mission statement in a way that is concise and you use it throughout marketing touchpoints, it holds a place in your team’s and customers’ minds and becomes easily recalled when someone inquires about a particular need that fits your valuation proposition. And, when your team is networking and someone asks what they do, and then what that company that they work for does, they will recite the one-liner and cast a great first impression that is more likely to convert to a sale.
As an added benefit, when your team can remember these statements, they begin to put the company’s goal first before their own.
As said earlier, the majority of prospects will not convert on first exposure. Statistics show that they want even to begin to trust a company until around 8 touchpoints with the brand. The good news is that email is dirt cheap and you can leverage that to increase your exposure. The bad news is that you either have to earn their email or use our data identity graph that captures many of the visitors’ contact details after they bounce. Just remember, as long as they have a problem that you can solve, you are a prime contender for earning their business as long as your company and value proposition remains at the top of their mind.
As you recall you have a very short window to inform the user your company can solve their problem. Long loading speeds only shorten this window even more. Once it’s loaded, it needs to pass the 5-second grunt test. The 3 seconds loading plus the 5-second grunt test is already 8 seconds with 2 seconds left to spare.
For a small one-time cost, a fraction of the price of the ad-click, with our system, you can automatically capture and remarket to visitors that have left your site without contacting or opting-in so that you can remain top-of-mind as a contender as they explore their options. Automatically add them to yours or our CRM to reach them by email, SMS, social, and, soon, browser notification. If you represent an Ecom site, imagine how much more likely it would be to get the sale if you connected with them automatically when they abandoned your cart.
Research shows that it takes 8 touch points before a prospect begins to trust a business. Build on that first impression with personalized communications through automated email, social, and SMS campaigns.
The more you can automate personalization and combine them with opt-in the better. With a custom-built app, you can take that quote builder, financing tool, or whatever custom evaluation tool that you have, maybe even convert from spreadsheet to web app, and deliver by way of a custom branded PDF, video, or audio script to deliver directly into your prospect’s inbox while adding them as a new lead in your email service for a nurture campaign and eventually, after 7 email opens, a sales campaign to close them.
As you know, sites like LinkedIn, Facebook, and Google are treasure troves for finding people and businesses that already categorize themselves into groups seeking answers to fix their problems. Working in these groups though can take quite a bit of time and effort. Also managing communications within them proves to be quite difficult. And people that post sales pitches quite often get ostracized and even kicked out of the group in some cases. Nevertheless, these groups identify people that fit the criteria of a hot prospect especially if they haven’t solved their problem yet. And this is where our system shines. While it does require custom implementation of our recipes, after setup to your custom needs, you can market to these people by either email, SMS, social media messaging, or a combination of them all. Maybe your combination is a recipe between your LinkedIn Sales Navigator account and the identity graph to build a list for sending a cold email campaign followed up with a sales campaign to close them. Maybe you also want to take all your identified prospects and port that list over to a Facebook or Google remarketing campaign.
We work with over 20 different systems including Zapier but there is one that we like especially. One is an open-source automation platform that boasts have more than 200k businesses using it and always adding new features and additions. One recent one is creating Facebook audiences on autopilot. Another noted set of features include, with add-ons, its ability to handle communications through more than just email but through SMS, Push Notifications, and Social Media. The great thing is that about it is that the installed version doesn’t charge per user or segment like most of the competitor offerings. One of the other noted features with an add-on is that it’s entire account-based marketing so that you can track per account for things like page opens, company IP identification, email opens, and more. In many ways, you can manage your pipeline so much easier with this tool and it will only cost you an installation & hosting fee and fees for support along with any additions you require for the add-ons.
If you realize that your marketing message could use some improvement and perhaps your strategy for targeting and establishing a relationship with these prospects could also be improved, click the play button to learn more, then opt-in, to get more from your marketing.
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