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After setup, just by lifting a finger, with Postwiser, you’ll wisely capture an audience’s attention, build trust, and close sales more efficiently with our top 20 key leverage enhancers & smart strategies for business, inbound and outbound marketing, automation, support assistants, and/or and AI.
Think of it like a prompt assistant that fills in the gaps after technology closes the gaps.
You, like others before you, may be thinking, “Well, that is intriguing, but I’ve heard these promises before”. Right, you have and it’s what gives 99% gives the industry a bad name but our long survival in the industry for more than 24 years should offer repreive and put your mind at ease. Download our free automation ebook to test and see.
For those that learned about Postwiser from Upwork freelancer marketplace, you may have noticed my hundreds of 5 star reviews or more than 450 jobs we’ve completed successfully. What you might not know is the breadth of work we’ve specialized in thoughout my 25 year career.
From managing SEO and PPC to building custom workflows and applications to creating and implementing conversion stackers with multi-pronged strategies. One such system is a cold outreach system that skyrockets open rates.
With this, we’d like to introduce the top 20 key leverage stacking conversion strategies that every business should employ.
Boost Your Marketing Clarity, Enhance Email Effectiveness, Develop Tailored Apps, Streamline System Automation, Optimize Landing Pages, and Personalize Your Marketing & Outreach Strategies
“Imagine your business operating with seamless efficiency, free from the hidden bottlenecks that are currently sapping your time and resources. It’s not always a matter of your team’s effort or competence; sometimes, the challenge lies in identifying and addressing these invisible barriers.
Visualize the transformation in your operations when systematic manual tasks like hyper-personalized outreach and follow-ups, or repetitive actions like copying, pasting, and computations, are streamlined through custom-built applications, artificial intelligence, and automation. Picture the impact: a shorter sales cycle, higher conversion rates, reduced labor costs, and a leap in scalability.
Take, for example, our recent work with an apostille client. We reengineered their process, which was dependent on hundreds of variables and took days, or even weeks, to provide an accurate quote. Now, imagine this complex process distilled down to a 5-minute systematic, web-accessible procedure initiated by the client, requiring no staff involvement. At the end, the client receives an emailed quote, all information is neatly organized, and a follow-up sequence is automatically triggered to close the sale.
Now, consider the common bottlenecks in advertising and marketing. These aren’t just minor hurdles; they’re significant impediments that can prevent a good business from effectively attracting attention, communicating its value proposition, establishing trust, and closing sales. Issues like slow mobile site speed, unclear brand messaging, unseen follow-ups, lack of journey-point messaging, and uninformed web host choices are just the tip of the iceberg.
Picture the opportunities that might be slipping through your fingers because these bottlenecks are not being addressed. Even specialists in advertising and marketing can overlook these critical factors, leading to suboptimal conversion rates. Now, think about the untapped potential that lies in identifying and resolving these issues.
This isn’t just about fixing problems; it’s about unlocking new levels of efficiency and effectiveness in your business. It’s about transforming the way you operate and market, leading to significant gains in performance and results. If the vision of a streamlined, bottleneck-free business excites you, think about the possibilities that lie in partnering with a team that specializes in identifying and overcoming these hidden challenges.”
Most businesses spend more time and money than they should on routine operations, marketing, and/or advertising because of hidden bottlenecks that inhibit their potential. And it’s not always that your team is not doing their job well, it may be that they’re just not experienced enough to even know to even look for these bottlenecks or even know if they can be fixed.
Bottlenecks In Operations:
With operations alone, systematic manual steps like hyper-personalized outreach/ followups, copy and paste operations, computations, research, and could be performed in near real-time with help of custom-built applications, artificial intelligence, and/or automation in order to reduce the sales cycle, lift sales conversions, reduce labor costs, and increase scalability.
In a recent job with an apostille client (legalization of documents worldwide) of ours, we took a set of processes that are dependent on 100s of variables which normally takes days or even weeks of manual processing in order to arrive at an accurate quote down to a 5-minute systematic process initiated the client that’s web accessible and requires no staff involvement. At the end of the 5 minutes, the client was provided the quote by email, all required information was collected and organized in a master spreadsheet with client documents categorized in Google Drive, and an email/SMS follow-up sequence was initiated to close the sale.
Common Bottlenecks In Advertising & Marketing:
With advertising and marketing, a litany of hidden bottlenecks often impedes the ability of an otherwise good business from attracting attention, communicating the value proposition, establishing trust, and closing the sale.
Above is just a sampling of a much wider set of causes why even a specialist in advertising and marketing could fail to reach his potential conversions. If even a specialist misses these bottlenecks, imagine the amount other opportunities and bottlenecks your team might be overlooking.
Most businesses spend a hefty amount on marketing and advertising that doesn’t work well and if it does, they are doing lots of busy work that could be automated.
More often than not, they rely on one method to get new business and it’s quite a similar approach that everyone else is using, buying ads and following up with only those that opt-in. If they continue, this sets them down a rabbit hole of repeated processes that do little to move the needle.
If your team gets good at the constant tweaking of ads and landing pages, maybe then only 90% of those ad clicks will be burnt on targeted prospects that will never come into contact with your business again.
It’s the same old story of constantly tweaking things (ads, keywords, graphics, etc), at the end of the day that they’re just burning through revenue having made not nearly as many new conversions or connections as they thought they hoped for. Even after 10’s of thousands of dollars in ad-spend and updates, too many brands are getting their websites wrong, costs per conversion are costing a fortune, and they don’t have a clue as to why.
We can work with you to turn that around by implementing a quick solution to uncover the contact information of those highly targeted visitors to your website so that you and your team can followup with them for another opportunity to turn that prospect into a buyer. You know quite well you are not the only option they have and the first salesman that addresses their specific need, quite often gets the sale. Whether you decide to call, send postal mail, or nuture them with a welcome series email, that is up to you. If you are not following up with anonymous visitors, your competition is or soon will.
Next, we’ll need to see why they didn’t convert in the first place and this often has to do with message clarity of your landing page, that of your organization, even on down to your one-liners and the way your team responds when someone asks them what it is that they do. Yes, this clarity of marketing message extends throughout your whole organization. After making needed changes, you’ll see quite the amazing change begin to happen.
When that is set, we can then implement several items from out conversion stackers that will help you 10X your email list growth so that you can influence more of your targeted prospects and clients to engage more with your business, remember your brand, help your company establish trust with them, and get more sales.
Ready to tackle a specific challenge? We’re here to help! Explore some of our areas of expertise:
Google Page Speed from the teens to the 90's
Imagine your mobile site functioning with the swiftness of a striking lightning bolt. In a revealing 30-day study, in collaboration with Google, the mobile load times of 37 companies were meticulously tracked. The findings were enlightening:
Now, let’s bring that vision closer to reality. Our expertise lies in catapulting site speeds to new heights, with a keen emphasis on WordPress and WooCommerce platforms. Envision us laying out a forecasted speed enhancement, tailored just for you. Decide to embark on this journey, and we will meticulously craft and fine-tune a system that ensures ongoing, effortless optimization.
And the investment? It’s designed to be an offer so attractive, it practically makes the decision for you.
Can you see the difference a split-second improvement in speed makes? Allow us to make this vision a tangible reality. Reach out, and let’s ignite the full potential of your site’s speed, together.
“Imagine your emails consistently reaching the heart of your customer’s inbox, bypassing the dreaded spam and promotions tabs. How would it feel to know that when you hit ‘send’, your message is truly seen and read?
It’s a well-known challenge – emails getting lost in the unseen corners of the inbox. Think about Gmail, the giant that commands 53% of the US market (as of 2022). Your emails’ fate in this arena is crucial. Can you visualize the majority of your emails landing right where your customers are most likely to see them?
Consider this surprising fact: a staggering 68.4% of incoming messages are pigeonholed into ‘Promotions’, where they suffer from a meager 19.2% read-rate. And since 2018, Gmail’s upgraded technology has been throwing a wrench in the works, misleadingly signaling false-opens.
The classification of your emails depends on a myriad of factors: technical, content, volume, sending rate, and reputation. It’s a complex web, further tangled by various email clients across the globe, each with their own unique systems. This complexity can greatly affect your business opportunities.
But there’s no need to worry. Our expertise and proven systems are here to dramatically enhance your email visibility. We start by meticulously testing all technical aspects. Then, we delve into evaluating your sending score, content, and reputation to pinpoint any issues. Finally, we equip you with tailored solutions.
Imagine the impact on your business when your emails consistently make their mark. Let’s make that vision a reality.”
With false email open rates being a big problem, the big question becomes, “How much of your sent email is hitting the portion of the inbox that people really see?”.
While hardly anyone notices email that lands in spam unless they’re instructed to check, a large majority, too, will not even think to check the ‘Promotions’ or ‘Forums’ tabs in Gmail.
The biggest player in US Email is Gmail as it serves 53% of the US market (2022). Being so dominant, it’s critical to know where the majority of your emails are landing and get them in the tabs best for visibility.
Did you know that 68.4% of all incoming messages get classified as ‘Promotions’ which have only a read-rate of merely 19.2% and since 2018 GMAIL upgraded technology has been signaling false-opens to many of the leading mail senders.
There are many technical, content, volume, sending rate, and reputation related factors that impact how your email gets classified. And there are quite a number of email clients around the nation and the world that use their own proprietary classification systems and methodologies which at any time, could very well impact your opportunities to do business.
Don’t fret! We have systems and processes that can quickly improve your visibility in the inbox. We’ll first test all technical factors. Then we’ll evaluate your sending score, content, and reputation to identify problems. Next, we’ll prepare you with solutions.
Email Open Rates Often Lie! Find Out Exaclty Where Your Emails Are Landing.
- Over 20 different popular email clients tested to see what tab/folder
- Content analysis analysis is also provided
Multifactor Quote Building Tool For Ad Agency
Picture your business transformed by process automation and custom applications. Imagine reducing the hours spent on manual tasks, not just marginally, but significantly. This isn’t just about saving time; it’s about opening a new realm of possibilities for your team and your business.
Visualize this: Your team effortlessly generating accurate and complex quotes in near real-time. Whether it’s during a user’s interaction with your app or in the middle of a high-stakes conference, your ability to provide prompt, precise quotes significantly increases your chances of closing sales. Feel the satisfaction of knowing that your prospects are impressed by the speed and professionalism of your service.
Now, think about the impact of automatically capturing contact details and engaging with prospects through personalized follow-ups via email, SMS, or social media. This isn’t just follow-up; it’s nurturing a relationship with your prospects, enhancing their trust in your brand. Consistent pricing delivered with such professionalism elevates your brand’s perception, fostering a sense of trust and reliability.
With over 20 years of experience in graphic design, development, and application design, our team doesn’t just build what you need; we craft solutions that propel your business forward. Envision a future where your team focuses on generating revenue, empowered by tools that epitomize efficiency and professionalism. That future is within your reach.
Process automation and custom applications can not only reduce required man hours and get accurate quotes to prospects quicker in order to increase the likelihood of closing a sale but having them also elevates the level of professionalism of your business.
With 20+ years of experience in graphic design, development, and application design, our development team has the experience to build what you need.
“Imagine transforming the Google Suite you know and love into a powerhouse of custom functionality, tailored exactly to your needs. With Google Apps Script programming, this isn’t just a possibility; it’s a practical, cost-effective reality. Envision your Google Suite applications, from Sheets to Drive, performing like bespoke web applications – accessible even to novices yet powerful in capability.
Picture this: apps built on Google Sheets that not only meet your specific needs but are also developed in significantly less time and at a fraction of the cost. Visualize the ease and speed with which you can administer these apps, streamlining your workflow like never before.
Now, expand that vision to include seamless integration across the entire Google Suite – Calendar, Gmail, Contacts, Ads – and even third-party services. Imagine the synergies, the efficiency, the sheer power at your fingertips.
If the idea of automating functions or building a web app on Google Sheets, Drive, or any other Google properties excites you, picture taking the first easy step. Simply express your interest in the form below. Let’s unlock the full potential of your Google Suite, transforming it into a custom tool that propels your work or business to new heights.”
With Google Apps Script programming all the apps on Google Suite can be powered by custom programming so that they can perform very much like a custom web application that is used by novices but with a much lower hurdle to entry and much lower cost.
If you would like to automate functions or build a web app on Google Sheets, Drive, or any other properties of Google, enquire in the form below.
Google Spreadsheet Quote Building Tool For Home Builder
This roofing calculator creates a custom estimate for both homeowners and roofers to arrive at pricing. It also includes a monthly payment schedule based on
Mr Ryan B., an investment counselor hired me to arrive at an application that he could use for his business as a lead generator and
Apostille legalize documents from country to country and its a time intensive task even arriving at quotes seeing that countries across the world have different
Perfect Lead Generation For Mortgage Company Present a beautiful hierarchal slide show questionnaire that simplifies the information collection process while stimulating the end user with
Perfect Lead Generator & List Builder For A Retirement Firm Like all of our applications, this is a progressive web application that collects information on
Hybrid Web/Google Sheets Application for Life Insurance Buyout Companies We Buy Any Policy is a system built for a UK company that buys Life Insurance
With Google Apps Script programming all the apps on Google Suite can be powered by custom programming so that they can perform very much like a custom web application that is used by novices but with a much lower hurdle to entry and much lower cost.
If you would like to automate functions or build a web app on Google Sheets, Drive, or any other properties of Google, enquire in the form below.
Much more than what is taught in art school, creating an effective landing page takes a balance of art, copywriting, science, business acumen, automation know-how, and some understanding of the principles of persuasion.
If you don’t have a good answer to any of these questions, you should contact us:
- Landing Page Design and Copywriting
“Imagine a world where your business operates like a well-oiled machine, where time, labor costs, and the customer journey are optimized to perfection. This isn’t a distant dream; it’s a tangible reality achievable through the smart application of automation.
Picture this:
Each of these scenarios isn’t just a service; it’s a gateway to a new level of efficiency and success for your business. Envision the transformation, the time and cost savings, the accelerated customer journey. Feel the relief and satisfaction as your business grows, supported by these automated processes.
This vision of streamlined, efficient, and cost-effective operations can be your reality. Let’s make it happen. Reach out to explore how each of these automation solutions can be tailored to fit the unique needs of your business.”
For just about every business there is a place for automation in or to save time, labor costs, and speed up the customer journey.
Examples below…
“Imagine your business not just reaching out, but standing out, far and wide attracting people directly when they’re looking for exactly your type of business in their location. While expanding physically has its limitations and costs, envision your business casting a wider digital net, effortlessly attracting more attention and customers. This isn’t just about being seen; it’s about being prominent and preferred.
Picture your business listing transforming into a beacon, drawing customers from a larger area. The key? Rich, descriptive content that captures not just what you do, but the essence of your business and then adds a bit of social influence to boot. Now, visualize the power of links to articles and directories. Each link acts like a signal booster, making your business more visible and attractive to Google’s searching eyes. And with each publicly displayed social interaction, proof of the crowd pushes them even further to take action to reach out.
Think about the impact of a robust review acquisition system. Each review is a testament to your business’s quality and service, enhancing your presence and reputation in the community.
But it doesn’t stop there. Envision integrating your various systems with Google My Business (GMB), creating a synergy that not only attracts attention but also influences prospects, elevating your prominence on this crucial platform.
If the idea of your business shining brighter on Google My Business excites you, feel the confidence of taking the first step towards this transformation. Contact us for expert assistance with your Google My Business Profile, and let’s turn this vision into a thriving reality.”
You might not be able to do much about distance too easily. Setting up new offices helps but that is an expensive proposition. More descriptive a business gets with their listing, though, the better. When your business is more prominent, your ability to be found from a bigger area is more likely. For prominence, links to articles and directories could be made so that when Google scans the web, it sees more references to your business. Also, having a review acquisition system like that mentioned above would be one great way to make your business more prominent in the community. All these things help, but their is a variety of ways you can integrate your other systems with GMB that will attrack more attention, influence more prospects, and increase your prominence on Google My Business.
If you would like assistance with your Google My Business Profile, contact us below.
Discover a selection of our impactful strategies below.
“Imagine a world where your advertising efforts are not just a shot in the dark, but a targeted, strategic approach that reaches your prospects at just the right moment. Advertising can be costly, and in a world where your prospects are bombarded with options, standing out is key. Picture being the first to address their specific needs, at a price they can afford, making your business the obvious choice.
Now, visualize a solution that does more than just capture attention. It builds lasting value, establishes trust, and maximizes your exposure, ensuring that your value proposition isn’t just seen, but remembered.
Introducing our revolutionary tool, which goes beyond traditional methods. With just a snippet of code on your website, tap into our identify graph of over 250 million US profiles. Imagine having access to names, emails, phone numbers, and postal addresses of potential clients, enabling you to follow up in a way that’s both personal and effective.
Think about the possibilities this opens up. You can automate your follow-ups, or tailor them manually, ensuring each prospect feels uniquely valued. And if you’re worried about the complexities and costs usually associated with such platforms, let those fears fade away. Our solution is not only scalable but also remarkably affordable, costing just a fraction of what you’d pay per ad click.
Envision the transformation in your marketing strategy, where every dollar spent is an investment in a targeted, effective, and personal connection with potential clients. If this vision resonates with you, let’s make it a reality. Contact us to explore how our platform can elevate your advertising game.”
No doubt, ads are costly and, most likely, your prospects are weighing many options. More often than not, the first salesman that addresses their exact problem in a price that meets their budget will win over the client. If only there was a way to followup with them to build value, establish more trust, and get more exposure to increase the rention of your value proposition.
Well, now there is and it does so much more than just identify the company that visited!
Using our identify graph of more than 250 million US profiles with a snippet of code added to your website, we’ll get you their name, email, phone, and/or postal address so that you can automatically or manually followup them. If you need an automation platform, we’ve got one that scales without all the overhead associated with other platforms. It’s affordable for just a fraction of the price of an ad click.
When reading an ad for a service that prospects are interested in, social proof in the form of fresh reviews helps over come the resistance of taking action. The more up to date reviews that you have, the better your conversions will be. And when these review are complete with the rating, name, and logo of the review site its listed on, your offer seems much more trusted. A landing page with official reviews from third party websites could make the difference between converting at less that 1% to converting at 10%. Essentially reviews help to bolster up your sales copy so that your message is much more compelling.
Fortuneately, we have put together a system that includes a review funnel and collects your reviews and puts them on your website automatically. Best of all, it costs less than $260 a year. We could also integrate the review system with systems that you already have so that it isn’t extra work.
“Imagine your prospective customers landing on your advertisement or website, instantly feeling a wave of trust and reassurance. This isn’t just about the features or promises of your service; it’s about the power of social proof. Picture fresh, up-to-date reviews vividly displaying alongside your offers, each one echoing the satisfaction and positive experiences of your past clients.
Think about the impact of these reviews, not just any reviews, but those rich with ratings, names, and the recognizable logos of the review sites they’re from. How much more credible and compelling would your offer appear? Visualize your landing page not just presenting your service, but also showcasing these authentic endorsements, elevating your conversion rates dramatically – from less than 1% to an astounding 10%. Reviews don’t just support your sales copy; they amplify it, making your message resonate with compelling authenticity.
Now, let me introduce you to our innovative system. A review funnel that not only collects but also seamlessly integrates these precious testimonials onto your website. Imagine this process being entirely automated, saving you time and effort. And the best part? It’s incredibly cost-effective, at less than $260 a year. Plus, we can integrate this system with your existing platforms, ensuring it enhances your workflow rather than complicating it.
Envision the transformation in your conversions and the credibility of your brand with this powerful tool. This isn’t just a service; it’s a game-changer for your business. If this vision excites you, reach out to us. Let’s make your service not just seen, but trusted and chosen.”
“Imagine a world where your website doesn’t just look stunning, but speaks directly to the hearts and minds of your visitors. It’s common for businesses to prioritize design, relying heavily on graphic and web design teams to shape their online presence. But what if you started with the message instead? Envision a website where every element, every visual, is a harmonious extension of a powerful, persuasive message.
Think about this common scenario: businesses create visually appealing websites, crafted to impress at first glance. Yet, often, these websites focus more on aesthetics and less on the user experience, buying psychology, and marketing strategy. Picture a website that’s not just a feast for the eyes, but a journey that guides your customers, addressing their needs and desires.
Now, consider the advertising efforts. Many businesses launch into advertising, drawing clicks and views, yet find themselves puzzled when conversions don’t follow. The missing piece? The right message and a systematic follow-up strategy. Imagine your message not just being seen once, but being reinforced through repeated, strategic exposures, gradually building trust and recognition with your prospects.
Research suggests it takes about 8 exposures to a brand before prospects begin to trust it. Picture a strategy that doesn’t just reach out to prospects but engages them repeatedly, solidifying your brand messaging and establishing a lasting trust.
Envision your business not just as one that looks good, but one that communicates effectively, resonates deeply, and builds lasting relationships with its audience. If this vision resonates with you, it’s time to rethink your approach to web design and advertising. It’s time to focus on a strategy that places messaging at the heart of your brand’s online presence, ensuring every interaction with your prospects moves them closer to trust and loyalty.”
First and foremost it has to be about the messaging and less about the design at least, to begin with. Intuitively, though, businesses first lean on their graphic & web design team for almost every aspect that is concerned with their website with the message as an afterthought. The problem is their focus is less based on user experience, buying psychology, and marketing strategy and more on aesthetic looks and pleasing the ego of their boss. When everything looks good enough to frame on a wall, businesses jump into advertising, getting people to click on their ads, and when not enough people buy on first exposure to the company, they pull the wrong lever by adjusting the wrong things without the right message and without a system to followup to remain top of mind with their value proposition.
Typically it takes 8 exposures to a business before prospects begin to trust that business. So you’ll require a strategy that enables you to reach prospects over and over to solidify your brand messaging while establishing trust with your prospect.
“Imagine greeting each user on your website with the familiarity and personal touch you would offer a regular customer walking into your physical store. This isn’t just about recognizing faces; it’s about understanding their history, preferences, and behaviors. With device signatures, this level of ultra-personalization becomes a reality. Visualize your website dynamically adapting to each visitor, offering a bespoke experience based on their historical interactions with your site(s).
Think about the power of knowing not just who visits your website, but how they interact with it. Picture the advantage of being able to distinguish genuine users from fake ones, while seamlessly allowing legitimate search bots access. This isn’t just enhanced user experience; it’s smart, strategic web management.
Now, consider the impact of real-time access to this rich historical data. Every click, every interaction your users have had with your site(s) can be used to serve them more effectively, more personally. Imagine your website not just as a space they visit, but as a familiar, welcoming environment that knows them, understands them, and caters to their every need.
If the idea of providing this level of individualized attention to your website visitors excites you, then device signatures might be the transformative solution you’ve been looking for. It’s not just a tool; it’s the key to unlocking a deeper, more meaningful connection with every person who visits your site.”
Ever want to be able to ultra-personalize your users’ experience based on historical actions they’ve taken with your site(s) and/or cull fake users accessing your site while allowing for legitimate search bots to access? Well, device signatures might be exactly for you. Get real-time access to historical actions taken they’ve taken with your site(s) in order to serve them as if you know them like they’re a recognizable face that you’ve had in your store for years on end.
If any of these might interest you, that Device Signatures might be exactly what you need.
Ensuring clear communication is the key foundational step before deploying complex business systems.
“Imagine the moment a potential customer first encounters your business, perhaps through your website, a landing page, or even word-of-mouth. This pivotal moment, the first impression, is where the magic begins. It’s not just an introduction; it’s an opportunity to connect deeply and instantly.
Picture your prospect, navigating to your site, asking themselves, ‘Can this business help me survive and thrive?’ Now, envision your website answering this critical question in less than 10 seconds, not just with words, but with a feeling of certainty and trust.
Think about the power of messaging that captivates instantly, drawing your prospects in, making them feel understood and valued. It’s not just about presenting what you offer; it’s about resonating with their deepest needs and aspirations. They’re not just looking for a service or a product; they’re seeking a connection with a business that mirrors their values and goals.
Visualize your brand message being so clear, so compelling, and so aligned with your audience’s desires that it becomes a part of their thoughts, influencing their decisions. This message isn’t just consistent; it’s memorable, extending its influence far beyond the screen, echoing in the minds of your audience and your team alike.
If you can see the immense value of crafting such an impactful first impression, where every element of your online presence speaks directly to the heart of your prospects, then you understand the power of strategic, empathetic, and effective messaging. It’s not just about attracting customers; it’s about starting a journey with them, one that begins with trust, alignment, and the promise of value.”
When a prospect has their first encounter with your business, often thru exposure to your website, landing page, and word-of-mouth, the first impression is the most critical.
They’re intuitively asking themselves, “Can this help me survive and thrive?”, and if your website doesn’t answer this in less than 10 seconds, you have often lost them for good.
Prospects need to be drawn into the messaging before they will expel too much energy considering if and what you have can fulfill their immediate need. They’d also like to support a business that is like them and has a trajectory that is in line with their overall goal. This needs to be concise, consistent, memorabl,e and extend throughout the minds of your audience as well as your team.
“Imagine your business’s core essence – its elevator pitch, vision, and mission statements – distilled into a powerful, concise message. This isn’t just a statement; it’s a beacon, a guiding star that resonates through every marketing touchpoint. Picture this message embedding itself in the minds of your team and customers, becoming a familiar mantra that instantly springs to mind whenever your business is mentioned.
Visualize a scenario where a team member is networking, and they’re asked about their role and the company they represent. In this moment, they effortlessly articulate your one-liner, casting a spellbinding first impression. This isn’t just an introduction; it’s a conversation starter, a door opener, a sale catalyst.
Now, consider the transformative effect this clarity has on your team. When they internalize these crisp, compelling statements, they align more closely with your company’s goals. It’s no longer just a job for them; it’s a mission, a shared journey towards a common destination.
Think about the ripple effect this alignment has. A team united under a clear, shared vision and mission is a team that puts the company’s objectives at the forefront, driving towards collective success.
If you can envision the power and unity that come from such clarity and consistency in your business messaging, then you understand the immense value of a well-crafted elevator pitch, vision, and mission statement. This isn’t just about having a message; it’s about creating an identity that resonates, motivates, and inspires, both within your team and in the minds of your customers.”
When you solidify your elevator pitch, vision statement, and mission statement in a way that is concise and you use it throughout marketing touchpoints, it holds a place in your team’s and customers’ minds and becomes easily recalled when someone inquires about a particular need that fits your valuation proposition. And, when your team is networking and someone asks what they do, and then what that company that they work for does, they will recite the one-liner and cast a great first impression that is more likely to convert to a sale.
As an added benefit, when your team can remember these statements, they begin to put the company’s goal first before their own.
“Imagine the journey of your prospects as they discover and engage with your brand but when they signup for an opt-in, they never see it.
Wow! Still Waiting…..
“It’s Quite The Disconnect!”
It’s a well-known fact over 50% of the US population uses Gmail and that over 50% of Gmail’s inbox messages land in the Promotions tab and that only 19% of people only look at the promotions tab and when they do its constrained to once or twice a week. With that said, the Promotions tab is like a death trap for most email offers which means if your company is a victim of Gmail’s Promotional tab, 100’s of dollars per email could be left on the table. With our service, not only do we get your emails landing in the Primary tab but we can also manage your entire email list, sending, and even crafting the emails all while picking up the volume and earning your company even more as a result.
Remember, most prospects won’t convert on their first encounter with a business. But picture this: each interaction, each touchpoint with your brand, gradually building their trust. Research indicates it takes about 8 touchpoints for prospects to start trusting a company. Now, visualize harnessing the power of email, an incredibly cost-effective tool, to gently guide your prospects along this journey.
Think about the ease and efficiency of using email to increase your brand’s exposure. Every email sent is an opportunity, a nudge reminding your prospects of your presence and the solutions you offer. The challenge, of course, is obtaining their email addresses. But what if there was a way to overcome this hurdle effortlessly?
Now, consider our innovative data identity graph. It’s not just a tool; it’s a bridge connecting you to your prospects. After they visit and leave your site, this technology captures their contact details. This isn’t just about collecting data; it’s about opening doors to continued engagement.
Remember, as long as you have the solution to your prospects’ problems, your business is a leading contender in their eyes. It’s about keeping your company and your value proposition at the forefront of their minds. Every email, every touchpoint, is a step closer to earning their trust and their business.
Envision the transformation in your marketing strategy when you have the tools to remain a constant, reassuring presence in the lives of your prospects. If this vision resonates with you, think about the possibilities that our data identity graph and strategic email marketing can unlock for your business.”
As said earlier, the majority of prospects will not convert on first exposure. Statistics show that they want even to begin to trust a company until around 8 touchpoints with the brand. The good news is that email is dirt cheap and you can leverage that to increase your exposure. The bad news is that you either have to earn their email or use our data identity graph that captures many of the visitors’ contact details after they bounce. Just remember, as long as they have a problem that you can solve, you are a prime contender for earning their business as long as your company and value proposition remains at the top of their mind.
“Imagine effortlessly tapping into the vast reservoirs of LinkedIn, Facebook, and Google, where groups of people and businesses are already categorizing themselves, actively seeking solutions to their challenges. These platforms are not just social networks; they’re goldmines for identifying prospects who are in urgent need of what you offer.
Now, consider the typical challenges of engaging with these groups. It’s time-consuming, managing communications can be complex, and direct sales pitches often lead to resistance or even exclusion. But what if there was a way to navigate these challenges seamlessly, to connect with these hot prospects without the usual pitfalls?
This is where our system comes into play, shining brightly. Picture a custom-tailored solution that aligns perfectly with your unique needs. Once set up, our system empowers you to reach these prospects through their preferred channels – be it email, SMS, social media messaging, or a strategic combination of all.
Visualize the synergy of integrating your LinkedIn Sales Navigator account with our identity graph. This isn’t just about building a list; it’s about crafting a precise, targeted cold email campaign, followed by a meticulously planned sales campaign, designed to convert these prospects into loyal customers.
But why stop there? Imagine taking this curated list of identified prospects and extending your reach further with a Facebook or Google remarketing campaign. Each step is a calculated move in a larger strategy, each message a carefully placed piece in the puzzle of your marketing ecosystem.
Think about the efficiency and effectiveness of this approach. Your marketing efforts are no longer scatter-shot but laser-focused, reaching the right people at the right time with the right message. If this vision of streamlined, targeted marketing resonates with you, our system is the key to unlocking its potential, transforming your approach to digital marketing.”
As you know, sites like LinkedIn, Facebook, and Google are treasure troves for finding people and businesses that already categorize themselves into groups seeking answers to fix their problems. Working in these groups though can take quite a bit of time and effort. Also managing communications within them proves to be quite difficult. And people that post sales pitches quite often get ostracized and even kicked out of the group in some cases. Nevertheless, these groups identify people that fit the criteria of a hot prospect especially if they haven’t solved their problem yet. And this is where our system shines. While it does require custom implementation of our recipes, after setup to your custom needs, you can market to these people by either email, SMS, social media messaging, or a combination of them all. Maybe your combination is a recipe between your LinkedIn Sales Navigator account and the identity graph to build a list for sending a cold email campaign followed up with a sales campaign to close them. Maybe you also want to take all your identified prospects and port that list over to a Facebook or Google remarketing campaign.
“Imagine a prospective customer excitedly clicking on your site, only to be greeted by a slow-loading page. Google reveals a startling statistic: 53% of mobile traffic bounces if a site doesn’t load in 3 seconds. Now, picture the criticality of those first few seconds – a fleeting window where your website must not only load but also communicate clearly that your company has the solution they seek.
Visualize the journey of your website visitors. The moment your site loads, the clock starts ticking. Those initial 3 seconds are just the beginning. Once the page is visible, the next challenge is the ‘5-second grunt test’ – a rapid assessment where visitors instantly decide if your site meets their needs. This isn’t just about speed; it’s about immediate, clear communication.
Think about it: in those crucial 8 seconds – 3 for loading and 5 for messaging – your website has a powerful, yet brief opportunity to engage and captivate. With just 2 seconds to spare, every moment counts. It’s a race against time to make a compelling impression, to assure the visitor that they’re in the right place.
Now, envision your website optimized to perfection, where loading times are swift, and the message is crystal clear from the get-go. Imagine the impact on your visitors – no frustration, no confusion, just a seamless, reassuring experience that tells them, ‘Yes, this is exactly what I was looking for.’
If the thought of maximizing these precious seconds resonates with you, consider the profound impact of a website that’s fine-tuned for both speed and clarity. It’s not just about avoiding bounce; it’s about creating a welcoming, efficient gateway for your potential customers.”
As you recall you have a very short window to inform the user your company can solve their problem. Long loading speeds only shorten this window even more. Once it’s loaded, it needs to pass the 5-second grunt test. The 3 seconds loading plus the 5-second grunt test is already 8 seconds with 2 seconds left to spare.
“Imagine harnessing the power of a system that transforms every visitor to your site into a potential customer, even after they’ve left your site. For a small one-time cost, a mere fraction of what you’d spend on a single ad-click, our system offers you this incredible capability. Visualize the ease and efficiency of automatically capturing and remarketing to those who’ve shown interest but haven’t yet made contact or opted in.
Think about the edge this gives you. As these visitors explore their options, your business remains a persistent, persuasive presence in their minds. Automatically integrating these prospects into your CRM, or ours, you create a bridge of communication. Reach them through email, SMS, social media, and soon, even directly through browser notifications.
Now, consider the power of automated follow-up in the world of e-commerce. Picture a shopper abandoning their cart on your site. With our system, that’s not the end of the story. Instead, it’s an opportunity to reconnect, automatically and effectively, significantly increasing the likelihood of converting that abandoned cart into a sale.
Research consistently shows that it takes about 8 touchpoints for a prospect to begin trusting a business. Envision building upon that initial interaction with personalized, automated communications. Your messages reach them through email, social media, and SMS, not just as reminders, but as touchpoints that weave a story of trust and relevance.
This isn’t just about technology; it’s about creating a lasting, meaningful connection with each visitor, turning fleeting interactions into enduring relationships. If this vision aligns with your goals, our system is the key to unlocking a new level of engagement and conversion for your business.”
For a small one-time cost, a fraction of the price of the ad-click, with our system, you can automatically capture and remarket to visitors that have left your site without contacting or opting-in so that you can remain top-of-mind as a contender as they explore their options. Automatically add them to yours or our CRM to reach them by email, SMS, social, and, soon, browser notification. If you represent an Ecom site, imagine how much more likely it would be to get the sale if you connected with them automatically when they abandoned your cart.
Research shows that it takes 8 touch points before a prospect begins to trust a business. Build on that first impression with personalized communications through automated email, social, and SMS campaigns.
“Imagine the power of a system that not only automates personalization but seamlessly integrates it with opt-in strategies. Picture a custom-built app tailored specifically for your business needs. Whether it’s a sophisticated quote builder, a detailed financing tool, or any other custom evaluation tool you might use, even one transformed from a spreadsheet to a web app, this system elevates your customer engagement to new heights.
Visualize this: each time a prospect interacts with your tool, they receive a tailor-made response – be it a custom-branded PDF, a personalized video, or an audio script, delivered straight into their inbox. This isn’t just a response; it’s a memorable, branded experience that resonates with their specific needs and interests.
Now, think about the journey of this prospect from this first point of contact. As they engage with your content, our system automatically captures their details, adding them as a new lead in your email service. From here, they are gently nurtured through a series of carefully crafted emails, each designed to build interest and trust.
Envision the sophistication of this approach: after 7 email opens, indicating a growing interest and engagement, the system shifts gears. It transitions them from a nurture campaign to a targeted sales campaign, designed to close the deal. This isn’t just a funnel; it’s a journey mapped with precision, leading your prospects from initial curiosity to the final decision to purchase.
This level of automated personalization and strategic follow-up isn’t just efficient; it’s transformative. It allows you to connect with your prospects on a personal level, building a relationship that nurtures trust and leads to sales. If this vision excites you, think about the possibilities that a custom-built app combined with a nuanced marketing strategy can unlock for your business.”
The more you can automate personalization and combine them with opt-in the better. With a custom-built app, you can take that quote builder, financing tool, or whatever custom evaluation tool that you have, maybe even convert from spreadsheet to web app, and deliver by way of a custom branded PDF, video, or audio script to deliver directly into your prospect’s inbox while adding them as a new lead in your email service for a nurture campaign and eventually, after 7 email opens, a sales campaign to close them.
“Imagine a world where your marketing and communication efforts are not just effective, but seamlessly integrated and effortlessly automated. This is the reality we offer with our preferred open-source automation platform, a system that stands out among the 20 different systems we work with, including Zapier. Picture a solution already empowering over 200k businesses, constantly evolving with new features and capabilities to keep you ahead of the curve.
Visualize the ease of creating Facebook audiences on autopilot, a recent addition that exemplifies the platform’s commitment to staying at the forefront of digital marketing trends. But that’s just the beginning. With specialized add-ons, this platform extends its prowess beyond email, embracing SMS, Push Notifications, and Social Media, ensuring you connect with your audience on every front.
Now, think about the exceptional value this platform offers. Unlike many competitors, the installed version doesn’t burden you with per-user or per-segment charges. It’s designed to be both powerful and cost-effective, respecting your budget while delivering unparalleled functionality.
Envision leveraging its account-based marketing feature, another key aspect unlocked with an add-on. This tool doesn’t just track general metrics; it dives deep, offering insights into page opens, company IP identification, email opens, and more, on an account-by-account basis. This isn’t just data; it’s intelligence, enabling you to manage your pipeline with an unprecedented level of precision and ease.
The beauty of this system lies in its simplicity and affordability. The only costs involved are for installation, hosting, support, and any additional add-ons you choose. It’s not just an automation tool; it’s a strategic partner in your business growth.
If you’re looking for a way to manage your marketing pipeline more effectively, to stay connected with your audience through multiple channels, and to do so in a cost-efficient manner, this platform might be the perfect solution for you. It’s about making your marketing smarter, not harder, and we’re here to help you make that transition.”
We work with over 20 different systems including Zapier but there is one that we like especially. One is an open-source automation platform that boasts have more than 200k businesses using it and always adding new features and additions. One recent one is creating Facebook audiences on autopilot. Another noted set of features include, with add-ons, its ability to handle communications through more than just email but through SMS, Push Notifications, and Social Media. The great thing is that about it is that the installed version doesn’t charge per user or segment like most of the competitor offerings. One of the other noted features with an add-on is that it’s entire account-based marketing so that you can track per account for things like page opens, company IP identification, email opens, and more. In many ways, you can manage your pipeline so much easier with this tool and it will only cost you an installation & hosting fee and fees for support along with any additions you require for the add-ons.
We work with over 20 different systems including Zapier but there is one that we like especially. One is an open-source automation platform that boasts have more than 200k businesses using it and always adding new features and additions. One recent one is creating Facebook audiences on autopilot. Another noted set of features include, with add-ons, its ability to handle communications through more than just email but through SMS, Push Notifications, and Social Media. The great thing is that about it is that the installed version doesn’t charge per user or segment like most of the competitor offerings. One of the other noted features with an add-on is that it’s entire account-based marketing so that you can track per account for things like page opens, company IP identification, email opens, and more. In many ways, you can manage your pipeline so much easier with this tool and it will only cost you an installation & hosting fee and fees for support along with any additions you require for the add-ons.
https://postwiser.com/wp-content/uploads/2024/01/Tip-19-Prioritize-Tommorows-Tasks-Tonight.mp4 “Enhance Productivity Overnight! Day 19: Boost your daily productivity by planning your most important tasks each night. 📝 Nightly Planning: Write down the key
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https://postwiser.com/wp-content/uploads/2024/01/Tip-16-Create-Customer-Avatar.mp4 “Personalize Your Marketing Overnight! Day 16: Deeply understand your audience by creating a detailed customer avatar. 🎯 Define Your Avatar: Consider their hopes, dreams,
https://postwiser.com/wp-content/uploads/2024/01/Tip-15-Utilize-Reddit-For-Niche-Insights.mp4 “Discover Your Audience’s Needs Overnight! Day 15: Tap into Reddit to understand your audience’s problems and tailor your emails accordingly. 🔍 Research on Reddit:
https://postwiser.com/wp-content/uploads/2024/01/tip-14-Accept-Unsubscribes-as-a-positive.mp4 “Embrace Boldness in Emails Overnight! Day 14: Understand that unsubscribes can be a sign of a strong, impactful message. 👍 Accept Unsubscribes: It’s okay
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