Postwiser - Automation & Scripting To Improve Productivity and Sales 2023 Postwiser - Automation & Scripting To Improve Productivity and Sales 2023

Killer bounce-rate!

John, I love THAT kick-ass Website!

No doubt about it, you’ve got some skillful marketing chops but did you know that even your best customers & most ideal prospects are getting frustrated?

Postwiser - Automation & Scripting To Improve Productivity and Sales 2023 Postwiser - Automation & Scripting To Improve Productivity and Sales 2023

A recent Google case study of 900k businesses like yours concludes, statistically, from your PageSpeed Insights Score of, 55’ish, that you are leaving lots of money on the table [1][2], not to mention the other 2 things I revealed.

I admire how Postwiser identifies key marketing opportunities and implements them intelligently in a systemic workflow

It’s evident that you’ve been edging up the competition while minimizing costs.
Wise indeed!. 

I seen that you that you were a friend of Barbaras at Whithouse and do quick opportunity report. 

Postwiser - Automation & Scripting To Improve Productivity and Sales 2023 Postwiser - Automation & Scripting To Improve Productivity and Sales 2023

While running an opportunity report for Barbara...

I Figured I'd Run A Report On Your Website As Well

With the way our system is dialed in,  it only took but a few minutes. I figured, why not, I’ll pay it forward for a friend of a friend.

900k+ case studies since 2009 show exactly that

Pinterest-colorCreated with Sketch.

Citation: [1][2][3]

John, The Report Reveals Your....

Website Speed Is A Leading Bottleneck with Your Company's Website. Quite Possibly, 60% or More of Opportunity Loss

Considering that more average smartphone in use today is 2.5 yrs with much slower processors more than 50% us U.S. mobile users connect on 2G, 3G, and/or 4G towers and 80% of 1st impressions are made on mobile, the need for speed is, well, fundamental.

Real-world Speed Simulation

Your Website's Current Performance IMPACTS...

  • Initial Sales Conversions
  • Average Order Value
  • Brand Loyalty Repeat Sales
  • Overall Revenue
  • Brand Loyalty
  • Search Engine Traffic
  • Search Engine Rankings
  • Sales & Growth Potential
81
Google's Performance
Values are estimated and may vary particulary to the recent current caching of latest test.

Now, I Promised You Case Studies, and a Promise is a Promise

Case Study 1: Amazon (2007)

Amazon experienced a 1% sales decline for every 100ms of page delay

Actions Taken IN 2013

  • Reduced server bottlenecks
  • Compressed images
  • Compressed code

Amazon study began in 2007 and concluded in 2013 significant performance increases.
[1]

2 KEY FINDINGS

  • Amazon experienced a 1% sales decline for every 100ms of increased page latency
  • For every 100 MS performance improvement, it yielded a 0.6% revenue increase

And Here’s Another…

Case Study 2: Walmart (2012)

Showed that a 100ms improvement resulted in a 2% increase in conversions and 1% improvement in incremental revenue.

Actions Taken IN 2012

  • Reduced server bottlenecks
  • Compressed images
  • Compressed code

Amazon study began in 2007 and concluded in 2013 significant performance increases.
[1]

2 KEY FINDINGS

  • A 100ms improvement resulted in a 2% increase in conversions
  • That also 1% improvement in incremental revenue

You are probably wondering about something more recent….

Case Study 3: Akamai (2017)

Revealed insignificant changes in page speed, either direction, have astounding impact on conversions

Actions Taken In 2017

  • Reduced server bottlenecks
  • Compressed images
  • Optimized Code
  • Optimized Delivery

Akamai’s study revealed consistentcy with the prior major studies
[1]

2 KEY FINDINGS

  • Just 100ms page load delay could hurt conversion rates by 7%,
  • An increase from ~1.5s mobile load speed to ~3s resulted in cut conversions by 50%

Here’s another from just 3 years ago…

Case Study 4: Deloitte (2020)

A 100ms mobile page load improvement led a 1% conversion rate improvement

Actions Taken IN 2020

  • Analyzed 37 retail, travel, luxury, and lead gen brands
  • Well rounded optimization performed
  • CDN Upgrade with more POPS added

Deloitee’s study too found consistency with the others
[1]

4+ KEY FINDINGS

  • Lead gen pages improved bounce rate by 8.3%
  • An 8.4% increase in conversions with retail consumers was observed
  • An increase in average order value of 9.2%
  • 100ms lead to a positive change in number of page views, conversion rates, and average order value

Similar conclusions throughout the studies, but ultimately...

53%

“of visits are abandoned if a mobile site takes longer than 3 seconds to load.”

People Expect Results Immediately...

Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of million Web sites opted into sharing benchmark data, March 2016.

And also an improved experiences increases the revisits & sharing likehold…

79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

People Expect Results Immediately...

Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” n=1,847, A18+ smartphone users, Dec. 2017.

It's Conclusive....

Speed has a direct impact on user experience, bounce rate, advocacy, & overall sales.
36%

Sites that loaded Sub 3s Got 36% More Advocacy

Google (Denmark) study shows further 36% Advocacy improvement when sites decreased load time from 13s to 3s while users with a bad experience shared negative sentiment 61% of the time.
61%

Shared Bad Experiences

John, here’s the skinny…

Experiences impact the bottom line, for better or worse

As a web page load time go from.....

  • 1s to 3s
  • 1s to 5s
  • 1s to 6s
  • 1s to 10s
  • The probability of bounce increases by 32%
  • The probability of bounce increases by 90%
  • The probability of bounce increases by 106%
  • The probability of bounce increases by 123%

If they bounce, they won’t get informed, probably won’t come back, and obviously won’t discover the myriad of offerings. They might even share the negative experience.

Just Think Back A Moment & Consider…

How much more effective previous marketing efforts & expenses that could've been

They all might not have been gems. At least you have piece of mind knowing that the tests were not thrown off be page performance.

It's Conclusive....

Speed has a direct impact on user experience, sales, & advocacy.

36%

Advocacy Improves

Google (Denmark) study shows further 36% Advocacy improvement when sites decreased load time from 13s to 3s
61%

Shared Bad Experiences

Google (Denmark) study shows further 61% of people share bad experiences so you probably want to avoid that altogether

I Imagine You're Having Quite A Few Questions on The Top of Your Mind..

  • Why Are You Bothering Me?
  • Where's Your Proof?
  • Where's Your Proof?
John Pelsang

John Pelsang

Full Stack Engineer & Marketer

Best video aspect ratios for Facebook:
fb aspect ratio

● 1:1 or 4:5 (Feed)

● 9:16 (Stories) Full portrait/Vertical

● 1:1 (Video Carousel)

● 16:9 (In streams, ads) -> Full landscape

● 9:16 (Audience Network)

● 2:3 (Vertical)

Best video aspect ratios for Instagram:

● 1:1 (Feed)

● 4:5 (Feed ads)

● 9:16 (Stories)

● 9:16 (Reels)

● 9:16 (ICTV)

Best video aspect ratios for Twitter:
twitter aspect ratio

● 1:1 (Promoted Videos)

● 1:1 or 9:16 (Sponsorship)

● 16:9 (Live Videos)

● 1:11 or 16:9 (Video Posts)

Best video aspect ratios for TikTok:
● 9:16, 1:1, or 16:9 (For ads)

● 9:16 (For organic videos)

https://f.hubspotusercontent30.net/hubfs/6977481/Case%20Studies/Case%20Study_Site%20Speed%20Improvement.pdf

https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/Consulting/Milliseconds_Make_Millions_report.pdf